Beautiful Mind Charity (BMC) is a philanthropic organization that pursues cultural diplomacy aiming ‘love that expects nothing in return’ to the less privileged of societies around the world through diverse cultural activities. It was officially established in Korea, on March 13th 2007 with recognition by the Ministry of Foreign Affairs. New branches of BMC have been established in Singapore in January 2012 and Vietnam in November 2015 to continue its activities.

Beautiful Mind leads advanced donation culture by returning all profits and donations from concerts held by Beautiful Mind on a variety of subjects at home and abroad to communities or local social service agencies. BMC has been building new culture of love and reconciliation not only with artists in Korea but with all artists of the world, regardless of race, nationality and physical condition.

Since 2008, Beautiful Mind Music Academy has provided individually fit music program for neglected children to develop their potentials in music. We have professional musicians providing free music lessons to students helping them to grow culturally and emotionally.

In terms of non-governmental diplomacy, we lead the advisable direction of cultural interchange between countries by hosting cultural events through cooperation with Korean diplomatic mission in each country overseas, Korean Community Association, and local enterprises. We’ve been trying to improve international perception of Korean traditional culture, and supporting issues of the whole human race such as world peace, environmental protection of global village, and protection of human rights with interest through cooperation with diverse NGO.

We also put love into action through volunteer work with sponsors every month, and contribution. In addition, performers participate in creating new volunteering, donation culture by opening small concert for underprivileged people. More practical help is given to our neighbors through constant interest and support, and volunteering opportunities are provided to those who seek for them so they could experience joy from doing a favor and sharing.